Monday, February 27, 2012
Traditional methods of customer service are changing, and with the emergence of mobile applications, B2B companies need to know how to properly align these apps with their customer service initiatives. “Simply copying the old desktop and landline experiences and pasting them onto a smartphone is not going to cut it,” noted Jason Goldberg, vice president [...]
Continue readingWednesday, January 25, 2012
I recently received an email from a professional services marketer who has a great idea for an app. It’s highly targeted at a specific practice area and will offer valuable content to downloaders, allowing the apps to attract repeat visitors. However, with so many different smartphone and tablet platforms on the market today and the [...]
Continue readingThursday, January 19, 2012
Toronto, Ontario – Panvista Corp., a leading provider of mobile application software for businesses, today announced that Womble Carlyle, a prominent Am Law 200 firm, has launched smartphone apps for the Blackberry and iPhone powered by Panvista’s mobile platform. Mobile marketing is quickly maturing in the legal sector as marketers begin to understand the power [...]
Continue readingFriday, January 6, 2012
I’ve been reading a lot of 2012 B2B marketing predictions lately and I love seeing how frequently marketers are mentioning the rise of mobile marketing. However, the term “mobile marketing” is still being used to encompass too many elements which makes it difficult for people to understand how all the different components can be used. [...]
Continue readingTuesday, December 20, 2011
With 2012 right around the corner, many marketers are likely trying to figure out how to include mobile in their company’s marketing mix for next year. A mobile website is the best way to get your mobile strategy started and these 3 links which will make you a mobile website pro so you can deliver [...]
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