Blog Archives for July 2011
Friday, July 29, 2011
Mobile marketing is a relatively new concept but I’m often surprised when I hear a marketer tell me that their app is not performing as expected. I keep hearing the same problems recurring and it seems that most mobile strategies seem to be missing a few basic components. Many of these issues faced by first [...]
Continue readingTuesday, July 19, 2011
For marketers and IT professionals who are trying to get support for mobile marketing initiatives, research can be a helpful tool. Adding research from notable institutions will help strengthen your business case for going mobile. We’ve just completed our newest research document including content from Forrester and Gartner analysts to show how people are using [...]
Continue readingWednesday, July 13, 2011
Last week we heard some extremely exciting news that our friends at Five Mobile have been acquired by Zygna! We could not be happier for the whole team including Ameet, Jeff, Oliver, Troy, Duane and everyone else on the team. After getting to know the company, its not at all hard to see why Zygna would want [...]
Continue readingThursday, July 7, 2011
Mobile marketing is new. So we need to find new ways to measure it. Total app downloads sounds like the perfect number to present to management. It’s usually a fairly large number, it can be grabbed from the iTunes store or AppWorld and it will keep growing over time. This number is large but it [...]
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