Toronto, Ontario – Panvista Media Corp., a leading provider of mobile application software for businesses, today announced that Norton Rose Group, one of the world’s largest international legal firms, has launched a full mobile presence including a mobile website, Blackberry and iPhone apps all powered by Panvista’s mobile platform.
Over the last year, mobile marketing in law firms has grown at an incredible rate. There are now 27 of the Global 100 law firms which have launched a mobile presence. The adoption of mobile marketing by law firms is growing quickly as most professionals now carry a smartphone at all times. People are increasingly using mobile devices to communicate and stay up to date on important information while away from their desks. Norton Rose is capitalizing on this trend by making important information available on three unique mobile platforms.
“We go where our clients go. Many are mobile and the number is growing fast,” says Lise Monette, Chief Marketing Officer at Norton Rose in Canada. “Our apps will help us serve clients even better by delivering high-quality content to their mobile devices. We want them to connect with us quickly and easily, wherever they may be.”
Norton Rose Group is one of the first UK firms to launch iPhone and Blackberry apps focused on helping their clients to stay on top of what’s happening in their industries. To stay on top of the latest information, both mobile apps contain push notifications which are used to alert app users when new content is available.
Norton Rose Group is also launching English and French language mobile websites powered by Panvista’s mobile platform (available at http://m.nortonrose.com). The mobile websites are focused on giving the Group’s international clients and employees quick access to the firm’s directory and office locations. “When people come to your website on their phone, they’re usually looking for a specific piece of information.” said John Robinson VP Marketing and Strategy at Panvista. “Visitors will have the best brand experience when they can find what they’re looking for quickly. The Norton Rose Group’s new mobile presence will help them to deliver an excellent user experience to their clients on any mobile device.”
About Panvista Media
Panvista offers a fully supported mobile marketing platform which has helped many of the world’s largest law firms to provide their clients with convenient access to valuable legal resources on their smartphones.
The company specializes in launching mobile websites and apps for clients with global audiences. Panvista’s mobile platform has helped these firms to increase readership for client alerts and provide clients with quick access to important reference information while on the go.
About Norton Rose Group
Norton Rose Group, is a leading international legal practice offering a full business law service to many of the world’s pre-eminent financial institutions and corporations from offices in Europe, Asia Pacific, Canada, Africa and the Middle East.
The Group’s lawyers share industry knowledge and sector expertise across borders to support clients anywhere in the world. The Group is strong in financial institutions; energy; infrastructure, mining and commodities; transport; technology and innovation; and pharmaceuticals and life sciences.
Norton Rose Group has more than 2600 lawyers operating from 39 offices in Abu Dhabi, Amsterdam, Athens, Bahrain, Bangkok, Beijing, Brisbane, Brussels, Calgary, Canberra, Cape Town, Dubai, Durban, Frankfurt, Hamburg, Hong Kong, Johannesburg, London, Melbourne, Milan, Montréal, Moscow, Munich, Ottawa, Paris, Perth, Piraeus, Prague, Québec, Rome, Shanghai, Singapore, Sydney, Tokyo, Toronto and Warsaw; and from associate offices in Dar es Salaam, Ho Chi Minh City and Jakarta.
Norton Rose Group comprises Norton Rose LLP, Norton Rose Australia, Norton Rose OR LLP, Norton Rose South Africa (incorporated as Deneys Reitz Inc), and their respective affiliates.