Toronto, Ontario – Panvista Corp., a leading provider of mobile application software for businesses, today announced that Womble Carlyle, a prominent Am Law 200 firm, has launched smartphone apps for the Blackberry and iPhone powered by Panvista’s mobile platform.
Mobile marketing is quickly maturing in the legal sector as marketers begin to understand the power of a communication channel which is always on and always connected. Smartphone penetration amongst the legal audience, predominantly made up of general counsels, is close to one hundred percent. Womble Carlyle is taking advantage of this high level of Smartphone usage by providing their audience with valuable information, like blogs and alerts, through their branded apps.
Womble Carlyle’s apps are leading a new trend in legal mobile marketing, focusing their apps on a specific practice team rather than launching firm wide apps. By concentrating their efforts around the firm’s digital media practice team, the apps are able to deliver a highly relevant content experience to downloaders.
Womble Carlyle has also integrated push notification technology into the apps, which notifies downloaders whenever a new alert or blog post is published. Instead of relying on alert emails to stand out in already crowded email inboxes, these notifications ensure that Womble Carlyle is positioned as the primary source of information for people interested in the Digital Media practice.
“Receiving too much email is a problem we all suffer from, which makes it difficult for marketers to get important information noticed in the inbox” notes John Robinson, VP Marketing and Strategy at Panvista. “By delivering alerts using push notifications, Womble Carlyle has positioned themselves to be the first firm people hear from when important things happen in the Digital Media practice area.”
About Panvista
Panvista offers a fully supported mobile marketing platform which has helped many of the world’s largest law firms to provide their clients with convenient access to valuable legal resources on their smartphones.
Panvista’s mobile platform has helped these firms to increase readership for client alerts and provide clients with quick access to important reference information while on the go. Firms have been drawn to Panvista’s technology because it works on any smartphone or tablet, is tracked using the best analytics and everything is managed from one simple web based interface.
About Womble Carlyle
Womble Carlyle is a full-service business law firm with a focus on innovative solutions to client needs. The firm supports the Association of Corporate Counsel in the ACC Value Challenge, which seeks to better align legal services with the needs of corporate clients.
The firm serves clients nationally and globally with more than 550 attorneys in thirteen offices: Atlanta; Charleston and Greenville, S.C.; Charlotte, Greensboro, Raleigh, Research Triangle Park, and Winston-Salem, N.C.; Silicon Valley, Calif., Washington, D.C.; Tysons Corner, Va.; Baltimore; and Wilmington, Del.
In the community, the firm is the first law firm to receive the Thurgood Marshall College Fund Corporate Leadership Award as well as the Employer Support of the Guard and Reserve Freedom Award.