App Measurement | Panvista

Blog Archives for "App Measurement" category

4 expert B2B mobile marketing tips

Friday, January 6, 2012

I’ve been reading a lot of 2012 B2B marketing predictions lately and I love seeing how frequently marketers are mentioning the rise of mobile marketing. However, the term “mobile marketing” is still being used to encompass too many elements which makes it difficult for people to understand how all the different components can be used. [...]

It’s time to measure app usage!

Wednesday, November 2, 2011

There’s a great marketing saying which goes “that which gets measured, gets funded”. It’s a very true statement in an economy where proving the value of a dollar spent on marketing has become increasingly important. To get a new initiative off the ground, and then prove that additional resources should be allocated to it you [...]