Blog Archives for "Branded Apps" category
Wednesday, January 25, 2012
I recently received an email from a professional services marketer who has a great idea for an app. It’s highly targeted at a specific practice area and will offer valuable content to downloaders, allowing the apps to attract repeat visitors. However, with so many different smartphone and tablet platforms on the market today and the [...]
Continue readingWednesday, November 2, 2011
There’s a great marketing saying which goes “that which gets measured, gets funded”. It’s a very true statement in an economy where proving the value of a dollar spent on marketing has become increasingly important. To get a new initiative off the ground, and then prove that additional resources should be allocated to it you [...]
Continue readingTuesday, September 6, 2011
Toronto, Ontario – Panvista Media Corp., a leading provider of mobile application software for businesses, today announced that Norton Rose Group, one of the world’s largest international legal firms, has launched a full mobile presence including a mobile website, Blackberry and iPhone apps all powered by Panvista’s mobile platform. Over the last year, mobile marketing [...]
Continue readingWednesday, August 31, 2011
Toronto, Ontario – Panvista Media Corp., a leading provider of mobile apps for businesses, today announced that MaRS Discovery District, Toronto’s top technology incubator, has launched a mobile website and an iPhone application both powered by Panvista’s mobile platform. The mobile website is focused on providing MaRS clients with convenient access to popular information from [...]
Continue readingFriday, July 29, 2011
Mobile marketing is a relatively new concept but I’m often surprised when I hear a marketer tell me that their app is not performing as expected. I keep hearing the same problems recurring and it seems that most mobile strategies seem to be missing a few basic components. Many of these issues faced by first [...]
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