Blog Archives for "Mobile Apps" category

What platform should I launch my app on?

Wednesday, January 25, 2012

I recently received an email from a professional services marketer who has a great idea for an app. It’s highly targeted at a specific practice area and will offer valuable content to downloaders, allowing the apps to attract repeat visitors. However, with so many different smartphone and tablet platforms on the market today and the [...]

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Womble Carlyle Launches Digital Media Practice Apps for iPhone and Blackberry

Thursday, January 19, 2012

Toronto, Ontario – Panvista Corp., a leading provider of mobile application software for businesses, today announced that Womble Carlyle, a prominent Am Law 200 firm, has launched smartphone apps for the Blackberry and iPhone powered by Panvista’s mobile platform. Mobile marketing is quickly maturing in the legal sector as marketers begin to understand the power [...]

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4 expert B2B mobile marketing tips

Friday, January 6, 2012

I’ve been reading a lot of 2012 B2B marketing predictions lately and I love seeing how frequently marketers are mentioning the rise of mobile marketing. However, the term “mobile marketing” is still being used to encompass too many elements which makes it difficult for people to understand how all the different components can be used. [...]

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It’s time to measure app usage!

Wednesday, November 2, 2011

There’s a great marketing saying which goes “that which gets measured, gets funded”. It’s a very true statement in an economy where proving the value of a dollar spent on marketing has become increasingly important. To get a new initiative off the ground, and then prove that additional resources should be allocated to it you [...]

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Norton Rose Group Launches with Panvista

Tuesday, September 6, 2011

Toronto, Ontario – Panvista Media Corp., a leading provider of mobile application software for businesses, today announced that Norton Rose Group, one of the world’s largest international legal firms, has launched a full mobile presence including a mobile website, Blackberry and iPhone apps all powered by Panvista’s mobile platform. Over the last year, mobile marketing [...]

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