Blog Archives for "Mobile strategy" category
Wednesday, January 25, 2012
I recently received an email from a professional services marketer who has a great idea for an app. It’s highly targeted at a specific practice area and will offer valuable content to downloaders, allowing the apps to attract repeat visitors. However, with so many different smartphone and tablet platforms on the market today and the [...]
Continue readingFriday, January 6, 2012
I’ve been reading a lot of 2012 B2B marketing predictions lately and I love seeing how frequently marketers are mentioning the rise of mobile marketing. However, the term “mobile marketing” is still being used to encompass too many elements which makes it difficult for people to understand how all the different components can be used. [...]
Continue readingTuesday, December 6, 2011
Why are candidates using mobile? Two new studies were released last month which demonstrate how quickly mobile recruiting is growing. The job search website beyond.com conducted a survey and reported that 77% of US job seekers are now using mobile apps to search for jobs. Candidates want to use mobile recruiting apps because they can [...]
Continue readingWednesday, November 2, 2011
There’s a great marketing saying which goes “that which gets measured, gets funded”. It’s a very true statement in an economy where proving the value of a dollar spent on marketing has become increasingly important. To get a new initiative off the ground, and then prove that additional resources should be allocated to it you [...]
Continue readingFriday, July 29, 2011
Mobile marketing is a relatively new concept but I’m often surprised when I hear a marketer tell me that their app is not performing as expected. I keep hearing the same problems recurring and it seems that most mobile strategies seem to be missing a few basic components. Many of these issues faced by first [...]
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