Blog Archives for "Mobile strategy" category
Friday, May 18, 2012
After the release of our Tablet Web a few weeks ago, Panvista’s App Launcher has now arrived, allowing companies to have even more control over content distribution. With the App Launcher, users can access content with secure logins. By doing this, companies have less to manage and can tailor apps for specific needs, such as [...]
Continue readingTuesday, May 15, 2012
Launching a B2B mobile app isn’t an easy task. For those who haven’t been through the process, we’ll quickly run you through the steps. First off, you need to have a good concept. Your app needs to be useful so people will actually download and use it. Next you start to create the app, going [...]
Continue readingThursday, April 5, 2012
Looking for resources about mobile strategy, applications and trends for 2012 and onwards? The following three resources from March are a great start for any B2B professional: 2012 Mobile Future in Focus The 2012 Mobile Future in Focus report by comScore looks at trends that shaped the mobile environment in 2011, and how these trends [...]
Continue readingMonday, February 27, 2012
Traditional methods of customer service are changing, and with the emergence of mobile applications, B2B companies need to know how to properly align these apps with their customer service initiatives. “Simply copying the old desktop and landline experiences and pasting them onto a smartphone is not going to cut it,” noted Jason Goldberg, vice president [...]
Continue readingWednesday, January 25, 2012
I recently received an email from a professional services marketer who has a great idea for an app. It’s highly targeted at a specific practice area and will offer valuable content to downloaders, allowing the apps to attract repeat visitors. However, with so many different smartphone and tablet platforms on the market today and the [...]
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